Organizational Behavior 364 Assignment 1 - 1861 Words

Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beers keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company was forced to buy empty kegs at a premium price. It also had to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer. The result was that Napanee Beer†¦show more content†¦At Napanee Beer Co. they managed to change consumers perceptions and needs through their advertising campaign for summer sales. They were successful in aligning their marketing resources and increasing the demand for Napanee Beers keg beer at sports stadiums. But the company experienced the downfalls of poor communication, and coordination which was lost within Napanee Beers subsystems. The production department wasnt notified of the marketing campaign and wasnt prepared for the increased demand which forced them to buy empty kegs at a premium price, and to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer which resulted in selling more of the lower priced keg beer and less of the higher priced products that summer. Napanee also did not take into account their external environment of the supplies and resources they would need in order to keep up with the increased demand, therefore, they couldnt initially fill consumer demand for the keg beer, resulting in customer dissatisfaction. 2. The sales office of a large industrial products wholesale company has an increasing problem: salespeople are arriving late at the office each morning. Some sales reps go directly to visit clients rather than showing up at theShow MoreRelatedGalaxy Toys Case Study1613 Words   |  7 Pages Assignment 1 Role of the Manager and the Impact of Organizational Theories on Managers (Week 3) Patsy Colbert BMGT 364 6390 Management and Organization Theory (2178) September 10, 2017 Professor Charles Smith Introduction Galaxy Toys in Toledo Ohio, had a major shift in management problem, which cause managers to reevaluate their management approach. A general change in employee workplace values initiated management to modify the culture of increased competition. The advancesRead MoreDiversity Management As A Business Strategy2968 Words   |  12 Pages Research Paper Assignment Diversity Management as a Business Strategy: A Literature Review Emmanuel Emenike Williams Course Name Number: GBUS 817 Instructor: Dr. Adrian Pitariu Date: December 11, 2014 Introduction The face of business has been changing very rapidly from national to global environment over the years through technological advancements (McFarlin Sweeney, 2013, p. 4). Emerging markets in developing countries continue to provide tremendous business opportunities for bigRead MoreDescription Of A Course Coordinator1909 Words   |  8 PagesID Number Degree programme and year of study (e.g. BA IBFE, 2nd year) Course code Course title Name of Course Coordinator Title of assignment (as given by the Course Coordinator) â€Æ' What is management? Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. Managers are charged with making decisions that will impact an organization on every level. http://saunders.rit.edu/programs/undergraduate/management/what-is.php How you determineRead MoreThe Effect of Leadership Style on Organizational Commitment Among Academic Staff in Yemeni Universities10662 Words   |  43 Pagesi The Effect of Leadership Style on Organizational Commitment among Academic Staff in Yemeni Universities Sameh Adel Abdo Saeed UNIVERSITI UTARA MALAYSIA JUNE 2011 ii The Effect of Leadership Style on Organizational Commitment among Academic Staff in Yemeni Universities A Thesis Submitted to the Graduate School in Partial Fulfillment of Master of Business Administration Universiti Utara Malaysia By Sameh Adel Abdo Saeed  © Sameh Adel Abdo Saeed, June 2011. All Rights Reserved iii PERMISSIONRead MoreImpact of Rewards on Employee Performance in Banking Sector9390 Words   |  38 Pagesdata will be collected through different bank branches in Lahore. The sample size will be more than hundred. Questioner technique will be used for the collection of data. For analyzing result the regression analysis will be used. Research question: 1: how do the intrinsic and extrinsic rewards influence the employee performance in banking sector? 2: To discovered banking employer’s judgment about the intrinsic and extrinsic rewards that contribute to their performance. Objectives: The purpose ofRead MoreOrgb Assignment 1 Essay3110 Words   |  13 Pages Student name: Farah Ahmed Student ID: 3262523 Course name: Organizational Behaviour Course number: ORGB 364 Assignment 1 Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beers keg beerRead Morech. 1 finance5001 Words   |  21 Pagesï » ¿Chapter 1: THE DYNAMIC NEW WORKPLACE Multiple Choice Questions 1. The dynamic new workplace of the 21st century is characterized by: 1. A highly competitive global economy, driven by innovation and technology, that has created both unparalleled opportunities and unprecedented uncertainties. 2. Smart people and smart organizations creating their own futures. 3. Companies with a future sharing an important commitment to people 4. All of the above. 5. None of the above. 2.Read MoreOn the Interface between Operations and Human Resources Management16889 Words   |  68 Pagesframework for identifying new research opportunities at the intersection of the two ï ¬ elds. ( Multidisciplinary; Cross-Training; Work Design; Scheduling; Low Inventory; Behavioral Science; Motivation; Turnover; Worker Performance; Worker Attitude ) 1. Introduction The ï ¬ elds of operations management (OM) and human resources management (HRM) have a long history of separateness. In industry, it has been rare for an operations manager to become a human resources manager, or vice versa. In academiaRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreGlobal Bike Industry Raunak Mor11309 Words   |  46 PagesCognizant Technology Solutions FIT 5101 – Enterprise Systems Assignment 2: GBI Risk Management Strategy Date: 06/05/2013 RAMANATHAN RAGUPATHI | 21751781 RAUNAK MOR | 23874449 LOVELEEN MANSINGHKA | 19143656 1 Ramanathan Ragupathi |Raunak Mor |Loveleen Mansinghka FIT 5101: Enterprise Systems Executive Summary Risk assessment is one of the most crucial elements in the implementation of an ERP system that determines the success or failure of the whole system. GBI is vulnerable to various