Organizational Behavior 364 Assignment 1 - 1861 Words

Part A 1. Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beers keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company was forced to buy empty kegs at a premium price. It also had to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer. The result was that Napanee Beer†¦show more content†¦At Napanee Beer Co. they managed to change consumers perceptions and needs through their advertising campaign for summer sales. They were successful in aligning their marketing resources and increasing the demand for Napanee Beers keg beer at sports stadiums. But the company experienced the downfalls of poor communication, and coordination which was lost within Napanee Beers subsystems. The production department wasnt notified of the marketing campaign and wasnt prepared for the increased demand which forced them to buy empty kegs at a premium price, and to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer which resulted in selling more of the lower priced keg beer and less of the higher priced products that summer. Napanee also did not take into account their external environment of the supplies and resources they would need in order to keep up with the increased demand, therefore, they couldnt initially fill consumer demand for the keg beer, resulting in customer dissatisfaction. 2. The sales office of a large industrial products wholesale company has an increasing problem: salespeople are arriving late at the office each morning. Some sales reps go directly to visit clients rather than showing up at theShow MoreRelatedGalaxy Toys Case Study1613 Words   |  7 Pages Assignment 1 Role of the Manager and the Impact of Organizational Theories on Managers (Week 3) Patsy Colbert BMGT 364 6390 Management and Organization Theory (2178) September 10, 2017 Professor Charles Smith Introduction Galaxy Toys in Toledo Ohio, had a major shift in management problem, which cause managers to reevaluate their management approach. A general change in employee workplace values initiated management to modify the culture of increased competition. 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Essay on Should Summer Break Be Changed or Banished

â€Å"Should Summer Break be Changed or Banished?† Do you ever get stressed over work from school or your job? Well, that is why breaks and vacations are so important. Stress is pressure or tension applied to a material object. When people have stress or are stressed, they do not need to worry about it, stress is a normal physical response to events that make you feel threatened or upset your balance in some way. Stress is your body’s way of protecting you. When working properly, it helps you stay focussed on what youre doing, keeps your energy flowing, and helps you be more aware of what is going on. Being stressed isn’t always a long lasting situation, it can easily be demolished by taking frequent breaks in between activities, events,†¦show more content†¦Many think that summer is a time to take a break from the school world and have some time to relax and enjoy your life while you have it and that summer school should not be taken by their children, nieces, nephews, grandchildren, etc. But, All young people experience learning losses when they do not engage in educational activities during the summer. Research shows that students usually receive a lower score on standardized tests at the end of summer vacation than they do on the same tests at the beginning of summer vacation. According to the National Summer Learning Association,â€Å"Most students lose about two months of grade level equivalency in mathematical computation skills over the summer months†(National Summer Learning Association, â€Å"Know the Facts). 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Change management essay on McDonalds Free Essays

string(64) " towards food which is healthy and has more nutritional values\." Introduction Change management can be defined as ‘the process of continually renewing an organisation’s direction, structure, and capabilities to serve the ever changing needs to external and internal customers’ (Moran and Brightman, 2001). As per Burnes (2004) change is a feature which is always present in the life of organisation. It exist both at operational and strategic level. We will write a custom essay sample on Change management essay on McDonalds or any similar topic only for you Order Now The organisation is aware about where the change is required and is fully capable of planning and implementing these changes in its structure .According to Burnes 2004; Rieley and Clarkson, 2001, the organisations strategy and organisational strategies are something which goes hand in hand and cannot be separated. In the words of Graetz, 2000, ‘Against a backdrop of increasing globalisation, deregulation, the rapid pace of technological innovation, a growing knowledge of workforce, and shifting social and demographic trends, few would dispute that the primary task of management today is leadership of organisational change.’ In early times the theories believed that if the organisation keeps changing management system then it can no longer run effectively nor can it make any improvement in performance (Rieley and Clarkson, 2001). It was believed that the company had to bring new management theory into routine in order to achieve efficiency and improvement in the performance. This Means that an organisation has to give ample time for a particular change to be adopted and settle down in daily routine so that it can be run in efficient manner (Luecke, 2003).However in today’s time It is believed that staff of the organisation should go through continuous change to achieve efficiency (burnes, 2004; Rieley and Clarkson, 2001) According to Grundy, 1993 ‘change which is marked by rapid shifts in strategy, structure or culture, or in all three.’ Senior, 2002 adds to it saying that this kind of sudden change or implementation can be caused only due to malfunctioning of the internal structure or it can be caused due to external pressure. Every organisation is looking to move forward by implanting a management system with will boost organisations strength and capability, enhancing its competitiveness. An organisation has to deal with unforeseen situations in today’s highly competitive environment and to deal with this it has to be more flexible and ready for any situational changes that it will have to make, like adoption of new technology or some latest development in theory for current market. In the fast moving economic environment there continuous changes in the type of technology, the way the product is marketed, trends etc. the organisation has to be more flexible to adopt changes in order to remain competitive in the global market. Change can be good in a way; it can make complex work very simple and helps to improve lives through new innovations. Organisations bring change in their working structures to be more competitive and providing the best to their customers. As per Carlpio (1998) change is something to do with implementation of new innovative ways of doing things, enabling the room for improvement in the system through practice. Number of changes can be introduced in the system but the one which brings success to the organisation is considered to be the most important one of all. A change in management system is important specially when a particular system which the running organisation is facing difficulties or has some problems with it. Changes are brought in to improve the organisations performance. Changes are mostly brought due to forces which can be internal or external yee, 1998. Changes can be brought at different level of an organisation (Swenson, 1997) The modification needed or which can be done maybe many or quite a few (Reigeluth, 1994). There could be various factors for change (Bamford and Forrester, 2003). Change can be either internal or external. External include new technology which is current requirement of the industry or trend in the current economy which may have direct impact on profitability of the business. A structured method of change was adopted in 1946 by Lewin (Bamford and Forrester, 2003) what lewin had to say was something different than the old theories, he mentioned that in order to apply any new theory or change management an organisation will have to first discard it’s old management structure or system. Management of changes pays a role in identifying objectives of the organisation and then sets goals accordingly. Its role is to implement new changes in the organisation in which it can be noticed that these changes ultimately bring innovations. The first step towards organisational change is to understand the requirements of the organisation and issues with the current management structure. The purpose of the paper is to provide insight of change management process in the chosen company which is McDonalds and provide solution and recommendation for the same. Overview of the company McDonalds is a company with mile stones of success which was started in 1954 by Ray Kroc as a burger shop which was then turned through extensive marketing planning and campaigning making it a global brands in today’s time. It is renowned fast food brands all over the world with more than 32,000 branches in 117 countries.McDonald’s trade mark was a carefully created and was a successful hit which was a clown with a smile. The big Mac is one of the most successful products of McDonalds. McDonalds offers a menu which is almost the same all cross the world. The menu includes burgers, hamburgers, cheese burgers and drinks include soft drinks with fries. McDonalds target customers includes kids, teens and families. It is now the most renowned brand in fast food that sells ready to eat and quickly served fast food. In spite of being a famous brandMcDonaldsis still facing some issue and needs to change its management structure and image as the people in current time have a bit different expectations then those in previous days (McDonalds 2010) In today’s time people have become more diet and health conscious and are now moving towards food which is healthy and has more nutritional values. You read "Change management essay on McDonalds" in category "Essay examples" Fast food has always been known as junk food with no nutritional value and the popular opinion was that fast food results into obesity by increasing fats in the body. Today’s generation is more figure conscious and are looking forward for food which is low fat and high in proteins. McDonaldsis facing problems as it is a well established fast food brand and fast food is always related to unhealthy and fattening food, while competitors ofMcDonaldshave already made a move towards health conscious products by introducing entire new range which is healthy and non fattening. McDonalds needs to change the way it markets itself and also need to introduce a new line of products, as per expectations of new generation’s customers. Scope of change Advertising and marketing places an important role in establishing an image of the company in the eyes of the society in which it operates. The scope of change widely lies in the implementation of integrated marketing strategy. In this paper the importance is given to marketing and advertisement part as to launch new range of healthy products, the company has to implement new marketing practises. The new marketing campaign will adopt a new health conscious process which will flow along with a trend of fitting with health related issues like obesity in young children’s and create awareness about health eating practises. The main objective of this campaign is to promote its new products which are healthy and contains low fats. This will help create positive image of McDonalds among the customers and make them aware of new products which are healthier than the earlier once. To execute these plans the company has to plan its new strategy of advertising and marketing ideas and put a team in place to implement this strategy. The company has also introduced new smoothes and shakes along with healthy breakfast which is available before 12 in all the branches in UK. The marketing integrated campaigns main aim to reflect company mission and new attitude is been seen by the public through companies new promotion and marketing plans. Problems in implementing change When implementing change, conflicts will always follow. There are always conflicts on the route towards changes either before or after it has been initiated. Change in management can be the reason to bring success or failure to an organisation; however conflicts can bring problems if there are not resolved in time as they can bring obstacles in the new management structure introduced. The management has to be aware that it should be capable of not only introducing necessary changes but also be able to implement them effectively clearing all the obstacles. The main reason to bring changes in the organisation structure especially through marketing campaign is to improve the image of the organisation and to make the company more competitive in its industry. The company might have to face many obstacles in doing this and these obstacles can be both external and internal. It is important to know the consent of the stakeholders of the organisation as they are very important part of the organisation. Stake holders include share holders, customers, supplier and employees. It is important for an organisation to keep all its stakeholders happy because if they are happy then it’s beneficial for the organisation. But there will conflict due to changes as there will be resistance from the side of employees or customers themselves as often people resist changing. There may be employees or customers who would accept the change happily but the problem is with those who do not agree with new management system which is to be implemented. Most of the time they may think that the change which has been brought is nothing to do with the issue or it may worsen the situations. I it may also happen that within employees they might not trust people who are in charge of this new change. Employees are not the only one who creates obstacles for change sometimes even the customers are not ready for change. If they do not take to change positively then this may create issue for the company to achieve its goal for the change. Along with this another problem that McDonalds may face is finding the right staff to drive this change that will be responsible to deliver these changes in department of marketing and communication. In addition to from employees and customer’s resistance there can be other barriers this may affect the process of change. The strategic implementation is important part of changes; complications in this can be problematic for the company. There can be many other issues which can create barriers in changes such as conflict in view of share holders or the problem in finance and lack of budget of the company another problem can be sustaining the process of change. As per carlopio 1998 innovation is something that does not happen in a day it takes series of phases to finish the process of change. Staff involved in this change management process must undergo some kind of training and learning procedure to make them competent to sustain the series of change until it attains success. Inability to handle or lack of experience and knowledge in implementation of strategic change may not be able to achieve integrated marketing and communication strategies. So to overcome the problem of negative response the management of the company should make the staff go through necessary training and development programmes. The training programme should be such that it should provide complete understanding of the programme to the members of the staff. It should make sure that none of the information is missed in the training programme. After the programme there should be a follow up to check if all the members have understood and have sufficient information to support change. There can be internal conflicts between the members of the staff due to cultural issues. This bring problem in harmony of the members in the organisation, leading to conflict within the company. McDonalds must understand the cultures of its employees and should identify the problem that may be caused because of the conflicts if any (wikins and Dyer, 1998) McDonalds should incorporate governance in the system to enhance the quality of staff and the time spent by them at the work place. Different appraisal policies can help to boost employees. Working environment can also be improved so that staff members can have a good time while working for the company which at the same time also benefits the organisation. Strong organisation culture along with good management team is needed to solve such internal conflict issues. The second most important change is to sustain the success that had been achieved through implementation of new management process. Change is part of the society and it comes again in regular interval of time (Carlopio, 1998). For the success of change management it is important that all the stakeholders know or are made aware that current change has been brought for the betterment of them. The management of the organisation should constantly analyse the current market trends and predict future scenarios, so that it can prepare itself for next set of change that will be required for the success of the organisation. Recommendations The success of the new changes in management cannot be correctly predicted as it completely depends on the attitudes of the young generation and the society. Changing the image from fast seller to a company who provides healthy meal is not a easy process, but with strong marketing campaigns and advertisement the message can be sent to people and there is a chance that this message will be delivered. It is imperative that the new image of McDonalds reaches all 117 countries. After this message has been promoted there is a chance of getting rid of the critic’s comments that McDonalds brands have unhealthy and fattening. In other words innovation can be explained as a bunch or new ideas which have been successfully implemented (Kuhn, 1993). Innovation can be led by two factors which is technology based innovation and the second one is demand based innovation. However most of the innovations are charged up realisation of demand instead of technology. Changes are mainly driven by constant research and development, performed by companies and RD is given a lot of attention. Apart from RD there can be other ways of bringing innovation and one of the simplest ways to keep improving working practises while in the daily routine. Combination of knowledge and extensive work experience can help to innovate a new a better way of doing things. Radical innovation always come from the RD department of the company but innovations which are incremental can only come from through practice (Lundvall, 1992). McDonalds will have to plan and implement its new marketing campaigns effectively with effective ways of doing it. The company has to take care that its internal staff is competent in delivering the outcome and that is minimum resistance from the internally. There is a good chance that McDonalds can change its image in food industry from junk food supplier to a health conscious meal provider. Conclusion As per beverage 2003, the management of the organisation has to be on toss all the time to keep the organisation up to the market expectation. They have to continuously analyse and monitor current market conditions so that that they are aware of the current standing of the company in the market. To bring innovation the management will have to keep a check on which ideas are working and which are not doing well when implemented and accordingly change the management structure. To implement a management change the leader must create a environment which is safe and will support new changes in the organisation. A above all It can be said that a change in management is good only if that particular change has potential to improve companies competitiveness in the market and bring more success to the organisation. The organisation should keep monitoring current situations and make changes only if it is felt necessary, as change in organisation is a complex decision and has direct impact on the image of the organisation. With proper care and preparation and organisation (McDonalds) can survive the toughest competition. References Carlopio, J., (1998), â€Å"Implementation: making workplace and technical change happen†, McGraw-hill publication, Sydney. Yee, J.A., (1998), â€Å" Forces motivating institutional reform†, http://www.ericdigests.org/1999-1/reform.html. Accessed March 2011. Swenson, D.X., (1997), â€Å"Requisite conditions for team empowerment†, empowerment in organisations, Vol. 5 No. 1 Reigeluth, C. M. (1994). The imperative for systemic change. In C. M. Reigeluth R. J. Garfinkle (Eds.), Systemic change in education (pp. 3-11). Englewood Cliffs, NJ: Educational Technology Publications. Wilkins, A., Dyer, W. Jr (1988), â€Å"Toward culturally sensitive theories of cultural change†, Academy of Management Review, Vol. 13. Kuhn, R.L., Ed., (1993), â€Å"Generating Creativity and Innovation in Large Bureaucracies†, Quorum Books, London Lundvall, B.A., (1992), â€Å" National Systems of Innovation: Towards a Theory of Innovation and Interactive learning†, Pinter, London. Beverage, w. M., (2002), â€Å"slow change in fast culture†, Educause review, pp. 10-11. Moran, J. W. and Brightman, B. K. (2001) ‘Leading organizational change’, Career Development International, 6(2), pp. 111–118. Burnes, B. (2004) Managing Change: A Strategic Approach to Organisational Dynamics, 4th edn (Harlow: Prentice Hall). Rieley, J. B. and Clarkson, I. (2001) ‘The impact of change on performance’, Journal of Change Management, 2(2), pp. 160–172. Graetz, F. (2000) ‘Strategic change leadership’, Management Decision, 38(8), pp. 550–562. Luecke, R. (2003), â€Å" Managing Change and Transition†, Harvard Business School Press, Boston Burnes, B. (2004) Managing Change: A Strategic Approach to Organisational Dynamics, 4th edn (Harlow: Prentice Hall). Bamford, D. R. and Forrester, P. L. (2003) ‘Managing planned and emergent change within an operations management environment’, International Journal of Operations Production Management, issue 23, Vol. 5 McDonalds, (2010), â€Å"about McDonalds†, http://www.aboutmcdonalds.com/mcd, viewed on 5th march 2011. How to cite Change management essay on McDonalds, Essay examples

Competitive Strategy Long Term Support

Question: Discuss about the Competitive Strategy for Long Term Support. Answer: Introduction: The strategy is the scope and direction of the organization for the long-term that supports in the achievement of the goals of the organization through the configuration of the resources in the challenging environment, to fulfil the customers need and stakeholders expectations. Evaluation of the strategic plan: the first step in the strategic implementation is to go back and make sure that the organization knows about the plan (Davies, 2000). Review the whole plan very carefully and highlight the points or task that are really challenging in the strategic plan. Development of a vision for the plan implementation: the vision of the organization is the achievement of the goals step-by-step or the outlines of the objectives that need to be completed through the strategic plan (Davies, 2000). Everyone in the organization should what is the goal of the strategic plan. Selection of the team members: In this step, team members and leaders are selected according to their skills for the imple mentation of the strategic plan. Meeting schedule to discuss the progress: create the list of the goals and objectives that are to be accomplished through the strategic plan. Whether the strategic implementation process is on schedule, behind schedule or ahead of schedule, the discussion on the progress should discuss to know that there is a need for any change (Henry, 2015). Involvement of the upper management: the executive of the organization should have the information on the progress of the implementation of the strategic plan. The important key ideas of the strategy are how to compete and develop a position in the competitive world through their unique and affordable products. The strategy supports to survive effectively in the competitive world. Where the company wants to compete, what are the resources used by the company, what unique value the company provide to the customers, how the company will sustain the unique value are key ideas of the strategy(Nachum, 2012). IKEA Strategy Example The organization that gains profit and success through the implementation of the strategic ideas is the IKEA Company. The IKEA Company is the Swedish Home furnishing company established in 1943 by Ingvar Kamprad. At the age of the five, Ingvar started the business of selling matches in his neighbourhood. Later on, he extended the business through selling greeting cards, flower seeds, Christmas tree decorations and ballpoint pens and pencils(Nachum, 2012). Now, he is selling the home furnitures. The mission and vision of the IKEA is to provide the chance to customer to decorate their homes in an affordable price. The IKEA company thinks that its 1,50,000 employees are the strength of the company and its employees provide the uniqueness to the company. The strategy for the same vision and mission supports the company to compete with their competitors in the target market. The Wrangler make the changes in the strategies to gain to the competitive advantage in the other brands such as Es pirit, Benetton, Lacoste, Diesel, Burton, Zara, Van Heusen, etc. For the application of the key ideas of the strategy, the company has to do the SWOT analysis that is the analysis of the strengths, weakness, opportunities and threats to the company. The company has to do the PEST analysis and Posters five force model analysis to know the current situation of the company. Then, the company has to set the goals and objectives according to the SMART acronym that is the goal and objectives should specific, measurable, achievable, realistic and time. Then the company has to develop the strategic plan. After the development of the strategic plan, the company implement it and evaluate the progress of the strategic plan. Business model innovation Business innovation model is visualization as a process that realigns the building blocks in an innovation in the business model. A business model mainly comprises of two essential elements; the operating model and the value proposition. Both of the elements have the three sub-elements. As the development of the good business model innovation is the important part, but, also it strict implementation is a necessary part of the success of the business innovation. First, the experimentation is essential. The business needs to test the business model constantly and time-to-time modification in order to achieve value proposition potential. Second is to develop the separate vision from the current business model. Many of the times, the organizations mix the two structures; current and the innovative (Taran, Boer and Lindgren, 2015). For this purpose, the excellent marketing team and the human resource team is needed, those have little interaction with the current business model. The last step is to spend money on the business model innovation. The organization should consider that this requires capital, not the budget. The key ideas of the business innovation are the understanding of the customer values and providing them the same in the lowest price through the new business model. Innovation comes through the combination of two or more ideas in the innovative way. Innovation is the new idea and mostly uses the technology that considers as the useless and waste. The key ideas of the innovation business model uses who are the target customer, what the company wants to do for the customer, value proposition the company wants to provide the customer and revenue use for this purpose (Andries and Debackere, 2013). Innovation Example The Apple Company is the company that is benefitted through the innovation in the business model. The Apple Company demonstrated that business model innovation is not just a service, product or technological innovation (Lindgren, 2012). Any innovation can become business model innovation when the two or more elements of the business model intervened to deliver the value in a new way. As the development of the good business model innovation is the important part. The apple company has innovated the business model according to the value proposition of its customers. The apple company innovation business model supports the redesigning of the product and production of the varieties of the product according the desire and needs of the customers. For the innovation of the new business model four steps should be followed Initiation, ideation, integration and the last one implementation Initiation step: the analysis should do on the current business model Ideation step: For the development of the new innovative business model, there should comparison of the current business model with the 55 innovative business model Integration step: in this step, there is the consistent checking of the new business model Implementation step: there should communication on the new business model with all the employees of the company and before the implementation, there should pilot testing of the business model The strategy and business model innovation support the growth and progress of the business in the competitive world. Both the processes work for the satisfaction of the customers need and expectations of the stakeholders and employees from the organization. However, the proper implementation of the strategy and business model innovation is necessary for the business growth. Therefore, the companies have to follow the proper procedure for their implementation. References Andries, P. and Debackere, K. (2013). Business Model Innovation: Propositions on the Appropriateness of Different Learning Approaches.Creativity and Innovation Management, 22(4), pp.337-358. Davies, W. (2000). Understanding strategy.Strategy Leadership, 28(5), pp.25-30. Henry, C. (2015). Strategy in the news.Strategy Leadership, 43(2). Lindgren, P. (2012). Business Model Innovation Leadership: How Do SMEs Strategically Lead Business Model Innovation?.IJBM, 7(14). Nachum, L. (2012). Global comparative strategy.Global Strategy Journal, 2(1), pp.92-95. Taran, Y., Boer, H. and Lindgren, P. (2015). A Business Model Innovation Typology.Decision Sciences, 46(2), pp.301-331.